This project examines how young people engaged in indigenous enterprises -- agriculture, textiles, crafts, and cosmetics -- can drive inclusive and sustainable economic transformation across Africa. Through comparative research across seven countries (Ghana, Ethiopia, Nigeria, Senegal, Kenya, Uganda, Tanzania), the study explores youth entrepreneurship, indigenous business models, gender dynamics, and technological innovation in the informal sector. Using surveys, case studies, and participatory methods, the project generates evidence to inform policy and programme design for strengthening indigenous enterprises and improving livelihoods. 

Principal investigator: Prof. Peter Quartey (pquartey@ug.edu.gh) 

Co-investigators: Profs. George Owusu, Ebo Turkson, Agyapomaa Gyeke-Dako, Priscilla Twumasi-Baffour; Drs. Aba Crentsil, Rebecca Afful, John Anoku, Miriam Kosi 

Location: Ghana, Ethiopia, Nigeria, Senegal, Kenya, Uganda, Tanzania 

Duration: 1 December 2024 – 31 December 2027 

Partner: PSI (Ethiopia), NISER (Nigeria), ISRA-BAME (Senegal), ICED (Kenya, Uganda, Tanzania) – technical partners; Mastercard Foundation (financial partner) 

Thematic area: Labour and the future of work